Portland Hotel Forges Hyper-Local Partnerships That Reflect the Spirit of its Community

The revitalized industrial area that is Portland’s Pearl District has, in recent years, given rise to boutiques, art galleries, microbreweries, green spaces, and other attractions sought out by travelers visiting the Northwestern city. It’s precisely the type of vibrant neighborhood that lifestyle hotels are looking for, says Gary Steffen, global head of Canopy by Hilton, which recently opened a hotel in the heart of this district. However, what attracts guests to this kind of lifestyle lodging option isn’t just the location, but how the property brings the flavor of its surrounding neighborhood inside its doors.

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