How PM Hotel Group Convinces Owners to Invest in F&B

When its landscape of properties dramatically transformed, hotel management firm PM Hotel Group needed to put F&B on the front burner in serious fashion.

In the three years before 2017, PM’s portfolio changed from predominantly select-service to predominantly full-service, expanding its portfolio to include Sheraton, Hilton, Westin, Renaissance, and Crowne Plaza properties. The company is now also holding the reigns of the first generation of Canopy, one of Hilton’s newest brands, including what will be the second one in the U.S., the Canopy Bethesda North. PM also recently took over management of the AAA, Four Diamond, preferred Hotel du Pont in Wilmington, Delaware, and the Franklin Hotel in Philadelphia, which sends PM into the independent hotel space.

Previously, development of F&B concepts and management of the F&B operations was handled by a combination of hotel operators and PM’s corporate senior leadership. PM saw a need for a more structured and strategic F&B approach across the portfolio, says the company’s Corporate Director of Food + Drink Katherine Kies.