To Market, To Market: Exploring & expanding into new areas

There are just so many hotels in any particular market—be it geographic or a niche category—that if a management company wants to grow its business, it must expand into new areas.

But how can a company decide what the right market is for them? There are many factors that contribute to finding that perfect match—from growing local economies, following a trusted partner or the addition of new, stable demand generators.

What’s most important? Research, research, research.

Read full article at Hotel Business